How businesses market to American teenagers, and the effect they have together on popular culture.

The Merchants of Cool

Name: The Merchants of Cool
Genre: Documentary, History, Music
Released: 2001-02-27
Duration: 55 min
Cast: Douglas Rushkoff, Christina Aguilera, Greg Berlanti, Jessica Biel, Adam Carolla

200155mGDocumentary, History, Music

A documentary on the marketing of pop culture to Teenagers.

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Douglas RushkoffSelf

Christina AguileraSelf

The Merchants of Cool

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