Two worlds collide when the thoroughbred Swabian Roland Reuter is transferred to Duisburg by his employer, the bakery Weckle. There he is supposed to bring the downsized company branch back into the black. For the solid employee an immense challenge - not least because his wife Sybille and pubescent daughter at home in the country has remained. Thus, Roland works hard from Monday to Friday to implement Swabian work ethic for his staff, who are endowed with typical Ruhr-pot-serenity.
